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SEO Challenge Course
Setting You Up for Success - Start Here (Day 1)
SEO Challenge Introduction Video: Why You’ve Made The Right Choice (3:04)
How to Achieve Success in This Course, SEO and Your Life (16:28)
Pre-Training Worksheet & Habit Tracker
Download Your 45-Day SEO Challenge Learning Plan
Part 1 - Pre-Training (Days 2-3)
Why You Need to Start a Website Today (8:30)
Set Up Your WordPress Website - Checklist
What is Google Search Console (3:35)
Verify Domain Property in GSC (8:10)
What is Google Analytics and Why You Need it (4:47)
Bonus Video: How to Install Google Analytics on a WP Website (12:46)
Part 2 - SEO Value (Day 4)
What is SEO (12:16)
What SEO is Not (5:00)
SEO vs PPC (7:52)
Why You Don’t Need Traffic (5:37)
Homework - Download
Part 3 - Google Algorithms & Ranking Factors (Days 5-8)
What are Algorithms and Core Updates? (3:43)
Google Algorithms. And Why Google Needs a Zoo - Part 1 (12:18)
Google Algorithms. And Why Google Needs a Zoo - Part 2 (20:52)
Google Algorithms: Why You Don’t Need to Be Afraid of Them (5:23)
Quiz - Google Algorithms
A Guide on Analyzing a Traffic Loss - Downloadable
What Are Ranking Factors. Most Important Ranking Factors by Type (26:42)
Popular ‘Myths’ Ranking Factors (10:11)
Quiz - Google Ranking Factors
Part 4 - User Intent & Keywords (Days 9-11)
Introduction to the Chapter (2:46)
What are Keywords and User Intent (13:40)
Bonus Video: How to Install Keyword Everywhere - a Keyword Research Tool (6:06)
How to Do Keyword Research - Part 1 (26:31)
How to Do Keyword Research - Part 2 (12:23)
Bonus Video: How to Borrow Your Competitors’ Traffic… Without Returning It (13:10)
Your Keyword Research Checklist - Downloadable
Homework - Keyword Research + Your Keyword Map
Part 5 - On-Site SEO (Days 12-15)
Introduction to On-Page SEO (4:23)
What is Website Structure (15:20)
What is Internal Linking. Types of Internal Links (19:58)
Bonus Video: How to Add Internal Links in WordPress (10:43)
Homework - Internal Linking
The 2 Types of Website Pages (4:39)
The Only 6 Elements You Need to Properly Optimize a Page (30:26)
Your On-Page Optimization Checklist - Downloadable
How to Write Title Tags (11:40)
Homework - On-Page SEO
Part 6 - Content Optimization (Days 16-18)
Introduction to the Content Part (2:52)
The 2 types of Content You Need on the Page (8:04)
The 3 Ws of Page Content (5:45)
Homework 1 Download - Content
It’s time to E-A-T. How to Add Authority to Your Content (14:13)
How to Use Keywords in the Content (10:33)
Your Content Optimization Blueprint - Downloadable
Homework 2 Download - Content
Content: Putting Everything Together (13:06)
Part 7 - Technical SEO (Days 19-28)
Introduction, What is Technical SEO and Why it’s Important (3:51)
How Google Works and Why it Needs Spiders (9:16)
How to Check if Google Can Actually See Your Page (11:26)
Bonus Download: Useful Add-ons List That Will Save You Hours
Homework 1
An Introduction to Robots.txt, Meta-robots and Sitemap.xml (31:55)
How to Keep a Page Hidden from Google (4:48)
Homework 2 - Download
What’s a Canonical tag, 3 Types of Canonicals (12:32)
Redirects: Why and When, How to Check (12:08)
Introduction to 404 Errors (12:58)
Homework 3 - Download
What is Duplicate Content? (11:43)
Common Duplicate Content Types and How to Handle Them Like a Boss (17:44)
Homework 4 - Download
Page Speed, Core Web Vitals and Why Google Cares About Them (23:10)
How to Check Core Web Vitals in Dev Tools + Real-life Examples (16:22)
Advanced Image Optimization (speed, content, css) (16:38)
An Express SEO Audit with Screaming Frog (22:30)
Putting it all together: Tech SEO Audit checklist (5:48)
Homework 5 - Download
Part 8 - Google Search Console (Days 29-31)
Google Search Console Overview (11:31)
How to Find Underperforming Content and Improve It: Performance Report (25:32)
Homework - 1
How to Identify Technical SEO Issues Using Search Console & Submit a Sitemap: Coverage Report (9:56)
Homework 2
URL Inspection Tool, or How to Make Google Index a Page Faster (8:00)
Bonus Video: DON’T Do These 2 Things in Google Search Console (7:28)
Part 9 -Mobile SEO (Days 32-33)
Mobile-first Indexing: Everything You Should Know (8:10)
Part 10 - Link Building (Days 34-35)
Why You Need Links. And How Many Do You Need? (12:32)
2 Types of Incoming Links and How to Check Them (5:07)
Can Bad External Links Harm Your Website? (5:50)
2 Easy Ways to Build Links (11:44)
Homework
Part 11 - How to measure SEO (Days 36-38)
Why You Need to Measure SEO (4:13)
Use Google Search Console to Measure SEO (7:21)
Use Google Analytics to Measure SEO (8:32)
Use Ahrefs to Measure SEO (3:52)
A Ready to Use Report Template + How to Use It (17:30)
Part 12 - SEO Trends You Should Know (Days 36-41)
How will BERT Change the SEO Landscape (5:01)
Zero-click Results and Featured Snippets (6:50)
Accessibility and SEO (19:17)
Structured Data (8:23)
Bonus Video: 7 Facts About Structured Data (4:52)
Bonus Video: 3 Ways to Add Structured Data in WordPress (13:58)
The Future of Search. How to Stay in the Loop (+ a file with people and resources to follow) (5:29)
Part 13 - Local SEO Training from Guest Experts (Days 42-43)
Local SEO Basics You Need to Know with Sergey Alakov (24:35)
UTM Tagging Guide for Local SEO with Claire Carlile (21:19)
Bonus Training - How to Find an SEO Job (Day 44)
How to Find a Job: Valuable Tips from an Expert Who Has Hired Dozens Digital Marketers + SOP File (10:24)
Additional Advice on Landing a Job (14:49)
Thank You (Day 45)
SEO Challenge: The Farewell (1:19)
Review the SEO Challenge
Bonus Training - How to be Successful as an SEO Freelancer
How to Find Freelance Clients (16:20)
How to Sell Your SEO Services (20:16)
How to Price Your SEO Services (40:21)
Your Documents Library
Your Special 45-Day SEO Challenge Learning Plan
Set Up a Website Checklist
How to Do Keyword Research Properly - Checklist
The Only 6 Elements You Need to properly Optimize a Page - Checklist
Content Optimization Blueprint
Useful Add-ons List That Will Save You Hours
A List of Resources to Keep You in the SEO Loop
How to Land an SEO Job
UTM Tagging Guide for Local SEO with Claire Carlile
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